Eric Lee

Partner, CEO, Shanghai

Eric is the former Managing Director of JWT Shanghai, where he partnered with Elvis Chau to consistently drive market-leading evolution for the agency, including the expansion of its digital capabilities and the creation of a robust branded content capability. During his tenure, the agency brought home China's first-ever Cannes Grand Prix in 2011, and China's first-ever Grand LIA in the London International Award's history. In 2011, JWT Shanghai was named the Agency of the Year for Greater China by Campaign Asia magazine.

Eric has over two decades experience in the industry, having spent twelve years with Leo Burnett (in Shanghai and Hong Kong), and two years with Euro RSCG HK, working as a Senior Account Director across a range of international and local clients.

He is a regular contributor at events designed to promote thought-leadership within Asia's ad industry. In 2012, Eric led a panel on branded content at the Spikes Asia Festival of Creativity, and gave a presentation on how to turn Chinese consumers into brand advocates at the Digital Asia Festival.

He spoke at WPP's BrandZ Top 50 Most Valuable Chinese Brands award show, and gave a talk on Olympic marketing at the 18th Shanghai Television Festival. He also served as a judge at the 2012 Innovative Marketing Awards in Shanghai.

Eric is a voracious music fan and loves to travel. He holds a degree in Psychology from the University of Hong Kong.