Richard Summers

Partner, CSO, Shanghai

Formerly, Richard was a Senior Planner at Wieden+Kennedy Shanghai, where he led strategy across key regional clients Converse, P&G and iShares as well as local clients Beats by Dre, Umbro, Intel, COFCO and others.

Prior to moving to China in 2009, he was with W+K London, working predominantly on the Nokia global business. While it was consumer research for them that first brought him to Asia, it was the dynamism and possibilities that kept him here.

Beyond client projects, Richard is a keen advocate of agency-originated initiatives. In 2010, he created "Boomtown Stories", a photo essay and think-piece exploring six of China's fastest growing cities. More recently, he established and ran W+K Shanghai open office initiative, W+K+, which invited an eclectic mix of entrepreneurs and startups into its space from across the creative community. In 2013, he spoke at Spikes Asia on the topic of Creativity and Business in China.

Richard began his career at Lowe London, across Johnson & Johnson brands, Twinings and Unilever.

He combines global and local experience from both the East and West, and is passionate about ideas - both big and small - that can shape culture, behavior, and business.