Sebastian Lyman

Executive Creative Director, Berlin

Sebastian is not just a creative leader; he's a passionate force dedicated to crafting the extraordinary, pushing the boundaries of media, and leaving an indelible mark on culture. 

His global journey spans three countries, infusing his work with a distinctive blend of storytelling prowess and business acumen. Whether it's pioneering new brand platforms, scripting compelling narratives, or steering digital creative direction, Sebastian excels at it all.

With a career that spans renowned agencies like TAXI Toronto and 72&Sunny in LA, Sebastian has garnered accolades at prestigious events such as Cannes Lions, Effies, One Show, and London International Awards. Prior to his work at Anomaly, he played a pivotal role in the creation of the Mercedes 'Grow Up' campaign. 

Sebastian has been at Anomaly since 2018, and took the reins as ECD at the start of 2024. The multi-award-winning 'No one builds a legacy by standing still' campaign for Rimowa, which he led with a team of talented folks at Anomaly, stands as a testament to the breadth and power of creativity. In Sebastian's world, creative innovation isn't just a goal; it's a way of life.