Christina Gregory

Head of Communications Strategy, NY

Christina’s role at Anomaly is to help shape how strategies and ideas come to life for meaningful and effective Impact, based on channel insights, audience behaviors, and cultural opportunities. She leads the Comms Strategy work across categories on brands including New York Life and Carnival Cruise Lines.

Media-bred, creatively-driven, Christina comes to Anomaly after 10+ years on the media agency side, where she helped to build the comms strategy practice at Mindshare while leading the strategic media thinking on American Express, including the launch of Small Business Saturday, integrated partnerships like the US Open, NY Fashion Week, and the Tribeca Film Festival, as well as never been done before experiences like Amex Unstaged.

Before Anomaly, Christina was the Director of Innovation and Comms Strategy on the Google account at PHD, driving ‘stream 2’ innovation projects as well as high level communications plans across Google and YouTube brands and projects; including the launch of the Pixel phone, Google Home, and YouTube TV.