Betsy Friedman

Global CFO

Betsy joined Anomaly in 2023 as Global Chief Financial Officer. Betsy is a hands-on Financial Executive with a proven track record of improving financial results. In her current role, Betsy oversees all aspects of finance for the Anomaly offices around the world.

Betsy has been with MDC/Stagwell since 2019 first serving as the Global Chief Financial Officer for Forsman & Bodenfors. Formerly, Betsy was the CFO of Carat USA, overseeing all financial operations of the US offices of Carat, one of the world's leading media agencies. Prior to her role at Carat, Betsy was at IPG where she held various positions within the holding company, the most recent being the CFO of FCB NY.

She has over 20 years of finance experience including Advertising, Media and Tech. She holds a BS in Business and an MBA in Accounting.