Matt Holton

Managing Director, Toronto

Since joining Anomaly Toronto in 2012, Matt has been instrumental in driving transformative business results across a diverse set of brands. Matt currently serves as Managing Director, Anomaly Toronto. Formerly the head of account management, Matt's talent, dedication and leadership, have been invaluable over his 12-year tenure with the agency.

At Anomaly, he has worked with core clients such as AB InBev, Amazon, Kraft, Nike, Diageo and dosist, the Anomaly-owned IP venture in cannabis. Recently, he has led the beer portfolio of Budweiser and Bud Light to explosive growth in Canada. His work on Budweiser's hockey platform and the innovative "Budweiser Red Light'' has helped the American brand emerge as the #1 beer in the country.

With a knack for collaboration and brand partnerships, Matt has forged incredible working relationships with every major sporting league in North America, PRIDE Toronto and even Metallica.

A kid at heart, Matt helped develop and currently runs Anomaly's pro bono partnership with Oasis Skateboard Factory - an alternative program for at-risk students who have struggled in traditional high school. The program weaves core curriculum subjects into the running and marketing of a skateboard business.

   His work on Anomaly campaigns has been internationally awarded by Cannes, Effies, Clio Sports, Cassies and The Media Innovation Awards. In 2018 his work on dosist picked up Canada’s best Cannabis Marketing campaign, an award he's proud to show his high school guidance counsellor. Matt grew up in Hamilton 'Steel City' Ontario and brings a hardworking, never give up approach to every project and brand he touches.