Josh Fell

Partner, CCO, LA

Los Angeles born and bred, Josh leads the creative department of Anomaly Los Angeles.

Before joining Anomaly, Josh spent 6 years at 72andSunny LA where he led record-breaking global launches for Activision's Call of Duty franchise, launched the HERE TO CREATE global brand platform for adidas, and reinvented the Carl’s Jr. brand by introducing Carl’s Jr. to their fictional founder - Carl Sr.

His launch of SpielBurgers - a series of Steven Spielberg themed Carl’s Jr. cheeseburgers - earned both an endorsement and a Spielberg-directed cease and desist from the man himself.

Previously, Josh spent 5 years at Deutsch LA, where he was responsible for the relaunch of PlayStation's PS3 through the long-running Kevin Butler character - PlayStation's fictional VP of Everything - and the multi-award-winning ode to video gamers everywhere, "Michael".

Josh is married to his high school sweetheart - his words not hers - and together they're raising two adorable children and two certifiably insane labradors.