Jason DeLand

Founding Partner

As one of the core leaders at Anomaly, Jason helps shape the global vision for the agency. His role encompasses long term growth initiatives and the leadership of Anomaly’s ventures business. Since co-founding Anomaly in 2004 at the age of 27, Jason’s core interest is to study the changes in technology, media, consumer behavior and macro economic forces and apply those learnings to Anomaly’s business.  

Over the last 15 years, Jason has led global new business and major clients including Coca-Cola Innovations, Jawbone, MLB, Disney Parks and Resorts (Magic Band), Panera Bread, and Dick’s Sporting Goods. For 8 years, Jason was the core leader for Global Budweiser - including driving the effort on three of the most liked and viewed Super Bowl ads of all time, and leading two successful World Cup sponsorships. In 2012, Adweek featured Jason on their '20 Most Influential People Under 40' list.  

Additionally, he is one of the founding members and board chair of dosist, which has been recognized for its innovation and leadership in the medicinal cannabis space by TIME, Fast Company and Bloomberg. Jason was recently recognized by High Times as one of the most 100 influential people in cannabis.  

Jason also regularly serves as a press commentator and marketing expert, appearing on the likes of Bloomberg News, Charlie Rose, MSNBC and in Fast Company among others. He is also a board member of DREAM in Harlem.  

Jason graduated from Ithaca College where he studied Communications and Political Science and lettered 4 years on the Baseball team.  

As a kid, Jason grew up fly-fishing in the back streams and lakes of upstate New York, today you can likely find him on a rock somewhere in Montauk at night searching for the ever elusive striped bass.