|
Scott Donaton
AdAge 2004  A.G. Lafley Chairman-CEO Procter & Gamble November 2004 Joe Eberhardt EVP Global Sales & Marketing Chrysler Group December 16, 2003 The McKinsey Quarterly 2007 Number 3 Nabi Sakkab Head of Research & Development Procter & Gamble December 2005 Seth Godin Purple Cow 2004 Mike George Chief Marketing Officer Dell 2004 Brian Perkins VP Corporate Marketing J&J November 2005 John Stratton CMO Verizon Wireless February 08, 2006 Alan Rutherford Global Media Director Unilever March 2006 |
"Forget above the line and below the line. Forget lines. Forget silos. Forget competing disciplines and the eternal scrap for what they view as their rightful share of the almighty dollar....to truly move forward, many of those models will have to be torn down and rebuilt."
Scott Donaton AdAge 2004 "We need to reinvent the way we market to consumers. We need a new model. It does not exist. No one else has one yet. But we need to get going now."
A.G. Lafley Chairman-CEO Procter & Gamble November 2004 "The agency could have one or 5,000 people on the account. The important question is what service and what creative we get out of it."
Joe Eberhardt EVP Global Sales & Marketing Chrysler Group December 16, 2003 "With more countries, more customer segmentation, more media, and more distribution channels, companies and their CMO's are waging a battle with complexity"
The McKinsey Quarterly 2007 Number 3 "My biggest competitor today is a person with an idea."
Nabi Sakkab Head of Research & Development Procter & Gamble December 2005 "The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone. Alternative approaches aren't a novelty. They are all we've got left."
Seth Godin Purple Cow 2004 "There is clearly no turning back... the market will get more fragmented, customers needs will get more diverse, and sophistication and empowerment will continue to grow"
Mike George Chief Marketing Officer Dell 2004 "The threat is if agencies don't look at the model and explore new forms of connection and collaboration."
Brian Perkins VP Corporate Marketing J&J November 2005 "Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out. In the process, your clients will fire, hire, fire, and hire agency after agency ... seeking someone –- anyone! -- who can help them perhaps on where to go next."
John Stratton CMO Verizon Wireless February 08, 2006 "The ad industry is struggling at the moment. There is a disconnect between creative thinking and communications channel management."
Alan Rutherford Global Media Director Unilever March 2006 |