Why we exist

My biggest competitor today is a person with an idea.

Nabil Sakkab
Head of Research & Development Procter & Gamble

The right question is usually more important than the right answer to the wrong question.

Alvin Toffler

Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out. In the process, your clients will fire, hire, fire, and hire agency after agency… seeking someone — anyone! — who can help them (perhaps) on where to go next.

John Stratton
CMO Verizon Wireless

We need to reinvent the way we market to consumers. We need a new model. It does not exist. No one else has one yet. But we need to get going now.

A.G. Lafley
Chairman / CEO Procter & Gamble

With more countries, more customer segmentation, more media, and more distribution channels, companies and their CMOs are waging a battle with complexity.

The McKinsey Quarterly

The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone. Alternative approaches aren’t a novelty. They are all we’ve got left.

Seth Godin
Purple Cow

The threat is if agencies don’t look at the model and explore new forms of connection and collaboration.

Brian Perkins
VP Corporate Marketing J&J

The world is more connected but marketing is becoming more regionalized, and more individualized. Personalization is not a trend. It is a marketing tsunami that will transform how we think about and manage global brands.

Larry Light
Former CMO McDonald’s

Whenever you find yourself on the side of the majority, it is time to pause and reflect.

Mark Twain