My biggest competitor today is a person with an idea.
Head of Research & Development Procter & Gamble
The right question is usually more important than the right answer to the wrong question.
Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out. In the process, your clients will fire, hire, fire, and hire agency after agency… seeking someone — anyone! — who can help them (perhaps) on where to go next.
CMO Verizon Wireless
We need to reinvent the way we market to consumers. We need a new model. It does not exist. No one else has one yet. But we need to get going now.
Chairman / CEO Procter & Gamble
With more countries, more customer segmentation, more media, and more distribution channels, companies and their CMOs are waging a battle with complexity.
The McKinsey Quarterly
The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone. Alternative approaches aren’t a novelty. They are all we’ve got left.
The threat is if agencies don’t look at the model and explore new forms of connection and collaboration.
VP Corporate Marketing J&J
The world is more connected but marketing is becoming more regionalized, and more individualized. Personalization is not a trend. It is a marketing tsunami that will transform how we think about and manage global brands.
Former CMO McDonald’s
Whenever you find yourself on the side of the majority, it is time to pause and reflect.