Carl Johnson is a Founding Partner at Anomaly.
Carl is responsible for the guardianship and evolution of the Anomaly's proposition in an ever-changing, sometimes turbulent, increasingly complex industry - ensuring that Anomaly remains compelling and stimulating as the agency continues to scale internationally.
Formerly, Carl was the COO of TBWA\Worldwide and CEO of its New York office - TBWA/Chiat/Day. Whilst there he drove both growth and change - more than doubling the agency's size, and more importantly, introducing the practice of "Connections Planning", arguably the first new industry discipline since the advent of planning.
As significantly, Carl created an innovative climate that attracted talented professionals and inspired and facilitated their ability to flourish.
Prior to moving to the U.S. in 1999, Carl had founded (and subsequently sold) Simons Palmer Clemmow Johnson in the UK - one of the most awarded and respected agencies of the 90's - with clients including Nike, Sony PlayStation, Virgin, British Telecom, and News Corporation. His success as the company's CEO led to him being named one of the UK's top young business executives in Business Age Magazines' "40 under 40" issue.
He is now also the Chairman of Effie Worldwide helping to drive effectiveness in marketing communications across the industry.
Mike Byrne is a Founding Partner at Anomaly.
Formerly, Mike was a Creative Director at Wieden+Kennedy Portland, where he served as the co-creative chief for the agency's cornerstone Nike Account from 2000 - 2006. During his tenure, W+K Portland amassed more awards than any other agency in the United States including two 'Agency of the Year' honors. Importantly, Nike's business grew exponentially during the course of those six years.
While at W+K, Mike managed a creative group of over thirty people, oversaw creative development for Nike in the US and Latin America. Sub-brands with Nike included: Basketball (Pro and Collegiate), Football, Baseball, Running, Cycling (Lance Armstrong/LiveStrong (Yellow Band), Olympics, Soccer, Tennis and the ACG division. Products included both footwear and apparel for men and women.
Mike's work on Lance Armstrong's "Yellow Band" campaign helped raise over $50 million for his charity, LiveStrong. And, almost four years later the yellow band is still on the wrists of millions of people.
Mike has been recognized throughout his career for creative excellence. He has won numerous awards at The Cannes International Advertising Festival (including the Grand Prix 2001), D&AD, The One Show, Art Directors Club, Clios and CA amongst others.
Mike won an Emmy in 2004 for the film, "Nike Tag".
In 2002, Details magazine ranked Mike 30th in their "50 Most influential men under 40" issue. The following year Shoot magazine ranked him the third best copywriter in the world.
Mike is on the board of the Creative Circus in Atlanta, GA where he mentors designers, illustrators, writers and photographers. He keeps himself busy on the creative lecture circuit as well as frequent trips with his wife and daughter to hometown Philadelphia.
Suzana Apelbaum is a digitally-focused Creative Director at Anomaly, who brings with her a wide range of multinational and multidisciplinary creative expertise.
As a testament to her globality, flexibility, and creative breadth - Suzana has worked with an enviable portfolio of brands around the world including Coca-Cola, Microsoft, Nivea, Fiat, Itau Bank, C&A, Google, Red Bull, Cadbury Adams, and Unilever.
Over the past decade, Suzana has had a significant impact on the digital landscape of the Brazilian market, spending time at agencies ranging from AgenciaClick and JWT to Africa. Over the past few years, Suzana was a partner and Chief Creative Officer at Hello Interactive, part of Brazil's 'ABC Group'.
Elan Cole was one of the founding members of Johnson & Johnson's Global Strategic Design Office, the first dedicated design organization in the company's more than 125-year history. The group's mission is to re-imagine the company's brands, create new ones, uncover new value in the portfolio, and implement sustainable design practices.
As Global Creative Director he led brand design strategy for the company's Consumer Health Care group, the Beauty & Baby Care group, and led design for Latin America and Asia Pacific across all consumer brands, with a particular focus on China. With a team of designers, copywriters, strategists, and industrial designers, he integrated design methods and practices into a unified approach to all brand expression, including packaging, product, advertising, retail, usage and disposal.
Before J&J, Elan was design director for marketing and brand communications with the Museum of Modern Art and P.S. 1 Contemporary Art Center, where he helped re-launch the Museum in 2004 in its new building. His work is in the permanent collection of the American Institute of Graphic Arts, and has been awarded by ID Magazine, the Art Director's Club, and other organizations and publications.
Johnny Vulkan is a Founding Partner at Anomaly.
Formerly, Johnny held several high-level and diverse positions in both the UK and US. Prior to Anomaly, Johnny led new product development projects at Fahrenheit 212 where he helped evolve new markets and products for clients that included P&G, General Mills and Starbucks.
Before Fahrenheit Johnny spent two years as the Chief Operating Officer of TBWA/Chiat/Day in New York before co-founding the Disruption Group for the company and becoming a Group Creative Director leading communications innovation work for MasterFoods, Absolut Vodka and the agency at large.
At Anomaly, Johnny is responsible for communications and media innovation as well as stewarding digital strategy and philosophy. When not roaming the internet he can found exploring the latest cultural trends as far afield as Tokyo, Berlin, Manchester and Buenos Aires.
Richard Mulder is a Founding Partner at Anomaly.
Formerly, Richard held several senior marketing titles at Nike, Inc. In his 11 years he led Nike's brand communications in Europe, the US and most recently in the Asia-Pacific Region. He helped grow the business exponentially in each region.
Richard has more than 100 Nike campaigns under his belt, that won over 75 awards, including an Emmy, a gold and several silver and bronze lions. "The Mission", "Freestyle", "Move" and "Nikelab" are just a few examples of projects he was involved in. Richard played a key role in building Nike as a global soccer brand and is the inventor of the Yellow "LiveStrong" Bracelet.
From 2001 to 2006 Richard worked closely with ex-W+K Creative Chief and current Anomaly Partner, Mike Byrne.
Richard was born and raised in Amsterdam. In 2000, he moved to the United States.
Kevin Lyons is a Managing Partner at Anomaly New York.
Formerly, Kevin was the global Creative Director for Urban Outfitters - one of the most successful urban/youth retailers in the United States and Europe. In a 7-year tenure, Kevin helped shape the brand holistically, including: exterior signage, retail environment, digital design, packaging, posters & promotions, book and catalog design, labeling, and products (t-shirts, apparel, and lifestyle product graphics). Kevin also led the acclaimed music program, oversaw the brand's PR and marketing and the Corporate Design for the umbrella company Urban Outfitters, Inc., (Anthropologie, Free People and Urban Outfitters).
Prior to Urban Outfitters, Kevin served in a variety of diverse roles including, Design Director at Stussy Worldwide; Art Director for filmmaker Spike Jonze's Girl Skateboard Company; US Art Director for TOKION Magazine and Senior Designer for Nike Inc., where he was responsible for branding several big-time college and pro sports franchises.
In 2001, Kevin was named to "The Top Forty Designers Under Thirty" by ID Magazine.
He has written articles for the AIGA Journal, as well as addressing the AIGA twice including once as a published recipient of its Fresh Dialogues Series. He has held teaching assistant positions at both RISD and CalArts, and has been a visiting critic at the Yale Graduate School of Design. He was an Assistant Professor of Typography at the Pratt Institute from 2000-2002.
Kevin produces two clothing lines; one for 2K, called Atlantis and the other under his personal namesake, NATURAL BORN - both are distributed globally. His own work has been published worldwide from Thrasher, The Face, Lowdown, Anthem and Refill. He has shown worldwide including solo shows in Philadelphia, Los Angeles, San Francisco and Tokyo.
Kevin Lyons is a graduate of the Rhode Island School of Design where he received a degree in film and has a Masters Degree from CalArts.
Jason DeLand is a Founding Partner at Anomaly.
Formerly, Jason was the New Business Head at TBWA/Chiat/Day, SVP of Marketing for PCCW Hong Kong Telecom, and a Partner for the Brand Consultancy G2 Worldwide.
While at G2, Jason served as Partner and Head of Business Development where he worked at the Group level to integrate service offerings and compensation structures.
Prior to G2, Jason spent two years as SVP, Sales & Marketing for PCCW - Hong Kong Telecom - one of the largest marketers in Hong Kong. While at PCCW, Jason helped lead a marketing restructuring of the company's Business to Consumer group, developed M&A marketing strategy, created new product/content initiatives for Greater China and managed several agency relationships, including Omnicom's BBDO and WPP's Ogilvy.
Jason began his career at the New York office of TBWA/Chiat/Day, where he became the New Business Director at the age of 22. At TBWA/Chiat/Day, Jason helped establish a winning track record and mentality within the agency and put in place a sustained and integrated agency marketing program.
Karina Wilsher is a Partner at Anomaly New York.
Formerly, Karina was the Managing Director of Fallon London, having joined Fallon's Founding Partners in 1999 and successfully grew the agency from creative startup to a Top Ten agency. Under her leadership the agency doubled its revenue, and was awarded Campaign's UK Agency of the Year in 2006 and 2007. Fallon went on to become the most creatively awarded agency in the world (Gunn Report 2008), with creative highlights including a Cannes Grand Prix, a rare D&AD Black Pencil for Cadbury 'Gorilla', and international recognition for the agency's Sony Bravia campaign.
Over ten years at Fallon, Karina ran a broad portfolio of the agency's business, from Sony to the BBC. During her time as Head of Client Services, she built one of the strongest Account Management departments in London and went on to develop an agency-wide talent pool with highly diverse skills to position Fallon as a pioneering, front-of market company.
In London, Karina played a key role in the UK industry, including being part of the Training and Development Exec for Women in Advertising and Communications London (WACL) and being a member of the industry body's Client Services Committee at the Institute of Practitioners of Advertising (IPA).
Karina is President of Anomaly's New York office.
Natasha Jakubowski is a Managing Partner at Anomaly New York.
Natasha has been at the forefront of introducing brand strategy into the world of innovation helping clients re-imagine white space business opportunities. Prior to Anomaly, Natasha was a Partner and Strategic Director at Redscout, an Innovation Consultancy, where she led the strategic development of new business ideas, brands, and products across diverse clients such as Johnson & Johnson, PepsiCo and Diageo among others.
Prior to Redscout, Natasha served as part of the senior Strategic Planning Team at Kirshenbaum Bond, working on marketing and communications strategy for brands including Edward Jones, Meow Mix and Equal. In addition, she has global brand strategy experience on everything from Heinz, to JP Morgan. Natasha holds first-class honors from Oxford University, and a Masters in Media and Communications.
Justin Barocas is a Founding Partner at Anomaly.
Justin is responsible for leading the media and communications strategy practice at Anomaly.
As Executive Producer and writer, he led the development and production of Avec Eric for PBS and published the companion book with Wiley & Sons. Avec Eric has received two Emmys including 2011 Outstanding Culinary Show, and was awarded 2011 Best Show (on Location) from the James Beard Foundation.
Additionally, Justin oversees the development of branded entertainment for Anomaly with clients such as Budweiser and Converse, and communications strategies for P&G, Pepsico and Diageo.
Formerly the Media Director of Wieden+Kennedy NY, Justin helped develop and manage breakthrough integrated communications solutions for brands such as Nike, Virgin America, ESPN, Coca-Cola, Nestle, JetBlue, ESPN and Microsoft.
Justin's work has been honored by the National Academy of Television Arts & Sciences, the EFFIES, the OAAA, and The Cannes International Advertising Festival.
Chris Rorie designs analytics solutions to inform marketing decisions for Fortune 500 clients and globally recognized brands. He's applied data analytics to achieve branding, customer acquisition, and CRM objectives across a variety of industries, including financial services (American Express, Chase), telecom (Comcast, Vonage), consumer products (Diageo, Nikon) and pharmaceuticals (Lunesta).
His leadership roles at digital and direct agencies have kept him on the cutting edge of this ever-evolving field. Most recently, Chris served as Director of Analytics at MRM Worldwide, where he developed the agency's social media analytics offering, designed ROI research, and built business opportunity models for McCann Worldgroup clients.
Prior to MRM, Chris founded the digital analytics practice at PHD Media. Prior to PHD, he played an integral role in Digitas' Strategy & Analysis team, where he crafted the agency's current engagement scoring methodology.
Chris' contributions towards data-infused planning and optimization have earned him recognition at the client and industry levels: 2011 Web Analytics Association "Rising Star" finalist, 2010 Diageo Marketing Brilliance Award, and 2008 Gold Effie for American Express Members Project.
Dan Ng brings with him an eclectic mix of thinking that spans the worlds of commerce, culture, and science.
He was most recently a Worldwide Planning Director at Ogilvy, leading global brand strategy for Gap, American Express, and Motorola, as well as IKEA in the U.S.
His joining is a reunion with several partners at Anomaly having started his advertising career at TBWA/Chiat/Day where he was an early practitioner of "connections planning".
Other experience includes Crispin Porter + Bogusky, SS+K, and most notably DDB/Tribal DDB in London, where he was Head of Planning across traditional and interactive planning departments and led strategic planning for some of the world's most awarded brands for creativity, including Philips and Volkswagen in the UK.
Before joining the communications industry, Dan was the technical director of a microbiology lab at Columbia University.
Ian Daly has immersed himself in popular culture, entertainment, and emerging trends for nearly a decade. During a six-year tenure as a senior writer at Details Magazine (Conde Nast), he traveled everywhere from the remote Canadian Arctic to cover a colony of Mars scientists, to Korea to cover the world's largest male beauty pageant, and to Iraq to cover the country's bizarre attempt to form a tourism industry. In between, he interviewed everyone from Robert Duvall to Ozzy Osbourne.
Over the years, Ian's work has also appeared in Esquire, Glamour, The New York Times, The Poetry Foundation, and Wired, where he is currently a contributing writer.
Most recently, as senior planner at Grey, Ian helped lead DirecTV to one of their most successful periods ever, with an award-winning campaign featuring a Russian oligarch and a tiny lap giraffe. He also won a Silver Effie for his work as strategic lead on Canon, and helped Dairy Queen usher in a new generation of adoring fans.
As planning director and cultural strategist at Anomaly, Ian relies equally on his experience in marketing communications and national lifestyle/technology media to deliver fresh insights in tackling key challenges across client business.
Betsy Lowther has been the strategic lead across engagements for high-profile lifestyle brands and crisis communications clients at OgilvyPR in DC and New York, and was named to PRWeek's "40 under 40" in August 2011.
Previously, she worked in the fashion and style category as a Senior Editor for The Washington Post and Harper's Bazaar. Additionally, Betsy spent five years freelance writing full-time across Asia for publications including The Washington Post Magazine, Vogue, Elle, Travel + Leisure, and the Wall Street Journal.
Her fashion blog, Fashion is Spinach, has worked with Chanel, Gucci, and YSL, and was named by The Financial Times as one of the world's six "best fashion blogs" in 2009.
As Anomaly's Director of Social Media Strategy, Betsy oversees the agency's social media function, working with the team to deliver relevant, meaningful, and engaging experiences across all brands.
Benjamin Bittman began his career in 1998 at Watson Wyatt Worldwide as the firm's E-Vangelist - responsible for the strategic creation and development of the digital communications practice in the New York, Boston, Stamford, Atlanta, and Washington DC offices.
In addition to a deep understanding of the digital and emerging technologies landscape, Ben brings a unique business acumen to the table as a former global director at both TBWA Worldwide and M&C Saatchi - where he led operations, new business, marketing, PR, and IT. Most recently in 2009, after traveling the world for a year, Ben was tracked down in Ecuador and recruited by Saatchi & Saatchi to be their Chief Marketing Officer in New York - overseeing new business, marketing, technology, and public relations.
In November 2010, Benjamin joined Anomaly as Digital Development Director to drive a 'digital mindset' aggressively across all client brands with a focus on the intersection of technology, innovation, media, design, and globalization.
Ben, also works within the mobile tech arena - most recently he helped develop a software platform enabling rich media campaigns for mobile network operators with 'intelligent' delivery across all xHTML mobile devices.
Stanley Lumax began his career at multicultural advertising pioneer Chisholm Mingo, where he developed diversity campaigns for clients ranging from Texaco, to Target and Denny's. He was then hired as the first account executive at GlobalHue's New York office, where he managed music-based market tests around the country that spurred an increase in sales for Verizon Wireless among African Americans and Hispanics.
Stanley then joined Wieden+Kennedy, where he spent time working on the Nike NYC brand. During his time working on the brand, Nike also engaged him as the lead photographer to shoot the heralded "The City Is Watching" campaign for all three years of its existence.
Joining Anomaly in 2007, Stanley has led all basketball and skate initiatives for Converse, as well as leveraged his passion in music to help develop ongoing platforms such as Converse's "3 Artist 1 Song" and "Band of Ballers" - which evolved from one off campaigns to branded content on MTV2.
As Global Cultural Director, Stanley is tasked with delivering cultural currency across client business and internally for Anomaly. This includes developing music strategy, branded entertainment, and brokering unique creative partnerships.
Stanley is an avid photographer and has shot for Nike, Umbro, Converse, And1, and Illy Issimo. He travels to Ghana frequently to document the birthplace of his parents. His work can be seen at www.stonefacephotography.com.
Franke Rodriguez is a Partner at Anomaly Toronto.
Franke joined Anomaly as a hybrid account leader and business development director several years ago, having previously spent time as an integrated account leader at Digitas (which had been awarded 'Independent Digital Agency of the Year'), and FCB before that.
His ability to span the traditional and digital worlds coupled with a keen commercial mind (he holds an Economics degree from Columbia University) makes him an ideal leader. Whilst at Anomaly he has led several business successes across a range of disciplines, including: Client Services (on blue chip brands like Diageo, Coca-Cola, Virgin America, & NBC Sports Network), Intellectual Property Development, and New Business.
Franke is charged with leading Anomaly's new office in Toronto, assembling a potent mix of talent from a wide range of disciplines, ages, and nationalities - united by an ambition and desire to do something they and their clients can believe in.
Hazelle Klonhammer is a Partner at Anomaly Amsterdam.
Hazelle is a long-time Wieden+Kennedy veteran and subsequently the Managing Director of Grey in Amsterdam.
She spent most of her career at W+K, where for over a decade she worked on global brands such as Electronic Arts, Nike, Heineken, Microsoft and Carlsberg.
Hazelle was instrumental in setting up Wieden's digital offering and was responsible for securing their first digital client, EA. She also has had spells at Modernista! and 180 in Amsterdam and prior to that worked for Amirati Puris Lintas and TBWA\ Campaign in Sydney.
Hazelle is charged with leading Anomaly's new office in Amsterdam, selecting the best talent to reflect Anomaly's diverse model in order to drive growth of both multinational & domestic client business.
Gaston Serpenti joins Anomaly Amsterdam as Digital Creative Director. Previously, he was Founding Partner and Creative Director of Boondoggle Amsterdam, Digital Agency of the Year in 2011, where he led the development of numerous successful pan-European initiatives for brands like Nike, KLM, Heinz, and Rabobank. He has been fortunate in receiving a diverse array of recognition across Cannes Lions, Webby Awards, Eurobest, and Dutch SpinAwards.
Before founding Boondoggle, Gaston gained invaluable client-side and venture capital experience in Belgium, Ireland and the Netherlands working at the forefront of the music and entertainment industry where brands, content, and technology intersect.
Paul Graham is a Partner at Anomaly London.
Paul started his career at M&C Saatchi in 1997, where he primarily dealt in 'all the best vices': cigarettes, alcohol, money, fizzy drinks, and tabloid journalism. Having given brand and communications advice to some of the UK's most famous brands (from Tango, Silk Cut, NatWest, and Virgin, to Lucozade, HM Treasury, Mirror Group, and Becks), he has become increasingly interested in the brand behind the ads, and the business behind the brands.
He has had the privilege of being involved in the UK's two most successful start-ups in history, first at M&C Saatchi and then at Clemmow Hornby Inge, before moving to RKCR/Y&R, where he was head of account management as well as running Virgin Atlantic, Virgin Mobile, Virgin Media, and Bacardi.
In 2007 he helped establish the agency's successful digital division, Saint. In Saint's first year, the agency's breakthrough work on the BBC had already gained it a nomination for a Cannes Cyber Lion. Paul headed up all new business activity and client business, including Virgin Atlantic, Virgin.com, Lloyds Banking Group, BBC, Bacardi, Getty Images, Abbey Road Studios, and Alfa Romeo.
In January 2009, he left to start up Anomaly in the UK.
Geoff Gray is a Partner at Anomaly London.
Geoff is the former Group Managing Partner of Naked Communications. In a 7-year span, Geoff worked around the world on Nokia, Coca-Cola, Adidas and Toyota. Geoff's core role was to lead the Global Nokia Business across multiple divisions & territories including strategy, digital, creative, retail, devices, services, partnerships, sponsorships and ecology.
In 2006, Geoff became a partner and as a part of his overall management responsibilities, Geoff went to Japan to help establish Naked in Tokyo.
Prior to Naked, Geoff served in a variety of media and strategic roles at agencies such as OMD, WCRS and Zenith where he worked with the likes of Orange, Sony Music, Virgin, Yahoo! and BMW.
Walter Campbell is a Partner at Anomaly London.
Walter has been writing and art directing work that has been consistently judged amongst the worlds leading commercials for many years. Arguably his best known work, the 1999 Guinness 'Surfer' spot, swept the board at award festivals around the world, and achieved unprecedented double Black Pencils at D&AD. Soon after, it was named the best television commercial of all time in a UK poll conducted by The Sunday Times and Channel 4.
Walter was previously founding partner of Campbell Doyle Dye, which he launched in 2001 with fellow creatives Sean Doyle and Dave Dye. The agency won the £10 million Mercedes account soon afterwards and Campbell created the ground-breaking 'Lucky Star' campaign in the style of a film trailer featuring the actor Benicio del Toro, directed by Michael Mann, and making the link to Mercedes through the PR it generated.
Before joining Anomaly, he focused on feature films, including a project with the award-winning film and commercial director Jonathan Glazer. In earlier years, he also collaborated with Tony Kaye to create the stand-out film for Dunlop Tyres - one of the most hotly debated commercials of the eighties - with some pundits proclaiming that it moved beyond advertising, whilst still garnering a raft of awards from D&AD and beyond.
Further success at AMV BBDO came with work for Volvo, in which his docudrama approach for 'Twister' scooped the first Black D&AD pencil amongst the many that the campaign received.
Snowy Hanbury has a background rooted primarily in cultural brand strategy. Initially working in music management, then leading creative and marketing for independent record label Whoa Music, this start provided a solid background in building creative properties as 'brands'. This was followed by a move to deliver marketing, events and brand partnerships for globally acclaimed music and style media titles, Jockey Slut, and Sleazenation where she worked to build partnerships and strategies alongside some the era's most celebrated youth culture documentarians.
A subsequent shift from media company to agency, Snowy then helped found boutique creative agency, Think Espionage, where she worked as director for five years, applying lifestyle and cultural expertise to brand strategy and implementation for international brands such as Bacardi, Oxfam and Diesel.
Arnon Woolfson joined Anomaly following over 15 years in the entertainment business. He heads up CRIP, the Content, Rights & IP discipline in London, bringing together music, film, gaming and any other properties focusing on rights, negotiation and IP creation.
Prior to joining Anomaly, Arnon was Director of Alliances at Sony Music International, where he was integral in setting up a successful pan-European initiative focused on delivering creative integrated music solutions for blue-chip clients including T-Mobile, Tommy Hilfiger, Samsung, GM, Deutsche Bank.
In 2007 Arnon set up The Howling Wolf Group producing music and events for broadcasters, brands, agencies, event organizers and sporting bodies including: BBC, 6 Nations, The R&A/Open Championship, easyJet and Cancer Research UK. The business also developed Intellectual Properties, launching platinum selling music artists and high profile TV formats.
Nearly 5 years at The Sanctuary Group PLC (the home of artists including Elton John, Iron Maiden, Beyonce, Guns N' Roses, Morrissey and Groove Armada) offered Arnon the perfect environment to work on the strategic development of artists whilst consulting a host of blue-chip brands, agencies, broadcasters and event organizers on music strategies and production for clients including: Coca Cola, Nestle, Procter & Gamble, Asda, Breast Cancer Care, BBC, Sky, ITV, Formula 1, The Olympics, Manchester City FC, Chelsea FC and 02.
James Conlon is Anomaly's CFO.
Formerly, Jim was Worldwide CFO of McCann Healthcare, where he was responsible for 22 companies around the world.
Jim's accounting and financial background spans marketing, manufacturing, consulting and academics. Prior to his 11 year career in marketing communications, Jim was an auditor and management consultant for Deloitte & Touche for 5 years, he served as Finance Director for Dainishisieka Color and Chemical Manufacturing for 10 years and was an Adjunct Professor at FDU Graduate School, where he published Advance Accounting Textbooks for McGraw Hill.
Jim is a Certified Public Accountant and holds his MBA from Pace University, and a Diploma of Information Systems Auditing from NYU.